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Hi, kindly asking for advice on one of the below as I’m lost with the so many options for the similar price range. Really appreciate it! 

https://www.jamesallen.com/loose-diamonds/round-cut/2.04-carat-d-color-vs1-clarity-ideal-cut-sku-10853852

https://www.jamesallen.com/loose-diamonds/round-cut/2.04-carat-d-color-vs1-clarity-ideal-cut-sku-10093713

https://www.jamesallen.com/loose-diamonds/round-cut/2.05-carat-d-color-vs1-clarity-ideal-cut-sku-9726015

Lastly this one with this one which is branded True hearts and arrows. Is the premium worth it or is it more of a marketing trick?

https://www.jamesallen.com/loose-diamonds/round-cut/2.04-carat-d-color-vs1-clarity-true-hearts-cut-sku-10527882

Answered question
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